YIMBY attracts an affluent urban audience. 

GET TO KNOW YIMBY READERS

  • Urban Dwellers
  • High Incomes and Levels of Education
  • Incomes Support $1MM+ Home Purchase
  • High Home Market Values
  • 65% Rent Luxury Rentals vs Own

YIMBY is New York
90% of YIMBY readers are located in the US, with 75% of total users located in the tri-state area.  While the remainder of users may access the site from a location outside of New York, they are seeking information on construction and real estate in New York City.

Over 1,700,000 Unique Users Per Year
Unique Users Per Year Users is a metric that shows the total number of unique readers who visit YIMBY in a given year.  This number does not count multiple visits by the same person.

200,000 Unique Users Per Month
Unique Monthly Users is a metric that shows the total number of unique readers who visit YIMBY each month.  This number does not count multiple visits by the same person.

500,000 Monthly Visits
Unique Monthly Visits is a metric that shows the total number of times readers have visited the site during the month.  This number does include multiple visits by the same person. 

25,000 Email Newsletter Subscribers
The YIMBY Newsletter reaches the inboxes of our most engaged subscribers 6 days a week.  The day's top stories are delivered each weekday morning, and the Saturday edition sums up the top stories of the week.

YIMBY also reaches readers on their social networks
Reach 200,000 YIMBY users on Facebook and Instagram

Statistics verified by Google and Acxiom